"Tangerine's success is due in large part to the strength of its team. And this team delivers outstanding results."
- Peter Aceto, President & CEO of Tangerine Bank
Livewire Communications is an internal communications firm that works with corporate leaders around the world to elevate culture, communicate change, and transform the way people think, feel, and act. It was started in 1993 with a focus on B2B communications, but soon noticed both a gap and an opportunity, shifting focus to the budding field of internal communications. Tangerine Bank, a partner of Livewire, operating as Tangerine, is a Canadian direct bank and a subsidiary of Scotiabank. It offers no-fee chequing and savings accounts, guaranteed investment certificates, mortgages, and mutual funds. They routinely use unique ad campaigns to raise awareness.
We worked closely with the production team at Livewire to bring the media components of their initiatives to life. We assessed the needs and context of the project to help elevate the effectiveness and engagement of the videos. By adding vital yet subtle sound design to the animations of key corporate info, we are able to further capture the attention of the audience, aiding in communicating the new internal product launch at Tangerine and increasing the effectiveness and retention of the information conveyed. Our work included the following:
Sound effects enhancement
Stereo mix delivery for web
Livewire Communications works with major corporations with unprecedented global reach, such as McDonalds, BMO, Tangerine, Four Seasons, McCain and more.
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